I recently did a search for a Head of Marketing role for a London-based startup. When screening the candidates, one shone through above everyone else, although his CV was not as strong as some of the others. I was just about to put him forward on a shortlist when I caught myself and realised I had fallen for a superb sales pitch – I needed to go back and do more research. Gauging how good US candidates are is hard. Why? Because they are so damn good at selling themselves.