How To Find Candidates. The 30 Second Rule…

[John Preston]

When your business is growing fast -- faster than you could ever possibly imagine -- it's likely that you will consider bringing in an expert who has "been there and done that" to help your business go where you want it to go. But whether you are inventing something completely new, creating a new business model or merely shaking up the status quo (and aren't we entrepreneurs always trying to do that?), an expert from the trenches of business-as-usual may not be the perfect fit for your company.

It's not that you don't need an expert. Most growing businesses could benefit from a seasoned point of view. But you need a very special kind of expert, someone willing to help you build the business you want to build, not the one she thinks you should be building. That kind of expert is not so easy to find.

Know exactly what you need.
If we knew exactly what we needed, we might not have sought an expert in the first place, right? Well, not exactly. As someone who built a business from the ground up, I still feel the urge to do everything myself, but realistically I can't. So if you wind up hiring an expert who doesn't work out (and it's bound to happen at some point), reevaluate those top three things that you thought you needed in the first place.

The best way to revamp that list is to do the job yourself. If the person you hired was perfect on paper but didn't work out, it may be that you didn't fully know what you needed. You probably won't be able to do the job perfectly, which means you will quickly learn what skills you are seeking to fill your knowledge gaps. After all, isn't filling gaps in knowledge what working with an expert is all about?

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