I recently did a search for a Head of Marketing role for a London-based startup. When screening the candidates, one shone through above everyone else, although his CV was not as strong as some of the others. I was just about to put him forward on a shortlist when I caught myself and realised I had fallen for a superb sales pitch – I needed to go back and do more research. Gauging how good US candidates are is hard. Why? Because they are so damn good at selling themselves.
Added by Alex van Klaveren on February 18, 2016 at 9:45pm —